ARTIFICIAL INTELLIGENCE · PRODUCT MANAGEMENT · TRAININGS · CONTENT STRATEGY
Technology, strategy & substance.
A software engineer turned businesswoman. I run an IT agency, build digital products, create content strategies, and help companies use technology to create things that are actually useful, and not just another strategy no one will ever read.
About
I graduated from the Faculty of Electrical Engineering and Computing at the University of Zagreb and have built my career at the intersection of technology, business, and community.
Today, I lead Speck, an IT agency building digital solutions for a wide range of clients, and I also run my own business, KAJUŠKA, focused on consulting, education, and content production.
Outside of IT, I serve as President of the Sustainable Development Forum Green Window, an NGO where we have spent years working on youth and sustainability projects.
I believe technology and social responsibility aren't separate worlds. They work best in tandem.
Everything I do comes down to a few things: making it concrete, useful, and meaningful.
Career Journey
Expertise
I lead the development of digital products from idea, strategy, and business model through to launch, including web and mobile apps, ERP systems and platforms.
I run workshops for teams and individuals on how to use AI practically in everyday work, while also addressing the risks and the areas where caution is needed.
I work with companies on digitizing processes, adopting new tools and changing how they operate. From assessing the current state to implementation in as few steps as possible, without the usual consulting fluff.
I create content strategies and produce social media content that tells a story, that I’d actually want to consume myself, and that doesn’t sound like something AI just spat out.
I give talks and run workshops on product management, digital transformation, AI, and entrepreneurship. I’ve done dozens (maybe over a hundred) speaking engagements, from local meetups to international conferences.
In the Field
Featured In
Blog
Digitalka is my Substack publication on new technologies, AI, and digital culture. No hype, no fluff, no overpromising. I share advice grounded in my own experience, along with personal insights into how digital transformation is changing the way we work, communicate, and do business.
Read & subscribeWork With Me
Speck brings together experts in design, web development, mobile apps, AI integration, and digital transformation. That means it's not just my expertise behind the work, but a team that can actually deliver.
Our goal isn’t just to complete a project, but to build something that genuinely makes sense.
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